About 90% of startups fail. Why? Money running out, targeting the wrong market and the lack of research, resulting in bad marketing. The most exciting part of launching a project is usually the conceptualization and branding part- and that’s where entrepreneurs and startups lose themselves, use up all their time and money.
Before hiring an costly designer for your branding or rebranding, this workshop will help accelerate the process and get you to the see the big picture. Let’s establish your brand’s dna, define exactly who you are and what you want to do. Create a memorable story that consumers will not only understand, but also remember and share. We will create personas to understand how and where to market your brand. We will go through exercises to find out-of-the-box campaign ideas. I will share with you my most precious resources to gather good inspiration to create a general art direction for your brand. And finally, we will create a proper briefing to find the right talent that will execute your vision into beautiful designs.
This workshop is a guarantee to a smooth launch. You can run it by yourself or with your associates. Developed 5 years ago, this formula is still praised today by every single one of my clients. With prep, workshop day and report, it costs approximately about $3000.