Wax on Wax
There is a growing, powerful sense of pride in roots and in creativity rising among Africans. Adeenkra created by “Third Culture Kids” is part of the new African generation spurring change and innovation. Their promise: to showcase Africa as a rich, colorful and technological content. With their latest collection of handmade laptop cases made of wax and jute, the brand gives back part of their profits to education in Côte d'Ivoire.
Under the creative direction of Saint-Tran and with the collaboration of photographer Edouard Valette, Adeenkra’s Wax on Wax campaign is a multi-thread story based on several protagonists from Côte d'Ivoire. Colors and African patterns are spit with confidence, aligning with the playful spirit of the collection.