A New Year, A Different Drama

Vietnamese Tet Photoshoot by Uyen Saint -Tran (Main)
Client
Editorial (Vietnam)
Year
2023
Industry
Fashion + Beauty
Partners

For Tết, the Vietnamese Lunar New Year, Uyen Saint-Tran photographed a fashion editorial in Vietnam inspired by the cinematic universe of Hong Kong films. Drawing from their theatrical storytelling, heightened emotions and unmistakable sense of style, the series imagines a world where fashion, tradition and fiction collide.

Between family rituals, unspoken tensions and dramatic encounters, the editorial borrows the atmosphere of classic Hong Kong cinema to tell a story that feels both nostalgic and unexpected. Characters dressed in contemporary fashion inhabit a world of old-world elegance, where every glance suggests a secret and every gesture hints at a larger narrative.

The series plays with the contrasts that make Tết so fascinating: tradition and reinvention, celebration and anticipation, the familiar and the extraordinary. A cinematic interpretation of the Lunar New Year, where Vietnamese cultural references meet the glamour, mystery and melodrama of Hong Kong cinema.

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Vietnamese Tet Photoshoot by Uyen Saint -Tran (Thumbnail)
Vietnamese Tet Photoshoot by Uyen Saint -Tran (01)
Vietnamese Tet Photoshoot by Uyen Saint -Tran (Girls)
Vietnamese Tet Photoshoot by Uyen Saint-Tran (Full Body)
Vietnamese Tet Photoshoot by Uyen Saint-Tran (Group)
Vietnamese Tet Photoshoot by Uyen Saint -Tran (Thumbnail)
Vietnamese Tet Photoshoot by Uyen Saint -Tran (01)
Vietnamese Tet Photoshoot by Uyen Saint -Tran (Girls)
Vietnamese Tet Photoshoot by Uyen Saint-Tran (Full Body)
Vietnamese Tet Photoshoot by Uyen Saint-Tran (Group)